Straight from Smart Mobs

May 20, 2007 - 0 Comment(s)

A Washington Post story today on texting concludes by quoting an AT&T television spot in which a teenager uses the text above to say: “Oh my gosh, it’s no big deal.” Texting is, however — as this article describes in some interesting detail — a big deal and getting bigger, especially for the younger generation:

Market research indicates the consumers mostly likely to send and receive text messages are those between the ages of 13 and 24. Last year, 158 billion text messages were sent nationwide, nearly double the number in 2005, according to CTIA, the Wireless Association. With that kind of growth, texting will continue to be very profitable for wireless companies, said Roger Entner, senior vice president for the communication sector at IAG Research, even with bundling plans to lower consumer cost.