We could make this difficult by throwing out a lot of technical terms such as SMS, SMPP, GSM, WAP and others, but text messaging isn't that complicated. At its core, Text Messaging is simply a technology that enables the sending and receiving of short text messages on cellular telephones. It's just like getting a short note (in text form) right on your cell phone.
clearTXT uses text messaging because it's simple to use, private, effective, and efficient. Plus, it's available to the widest possible user base, it's supported by all protocols, gateways and platforms, and unlike other technologies (e.g., WAP), it's not plagued by limitations. Anywhere you can receive a signal on your cell phone, you can receive text messages.
Text messages can include any words or numbers, but are limited in size to no more than 160 characters (every letter, number, space, etc. is a character). Although the length of text messages is limited, it's extremely personal and powerful—each message is delivered to a person’s pocket or purse. And clearTXT is a completely opt-in system which means subscribers only receive messages they want.
A Few Facts About Text Messaging
- More than 158 billion text messages were sent in 2006 (just in the US), representing a 95% increase over 2005. This translates to more than 13 billion text messages sent every month during 2006. (CTIA)
- There are more than 233,000,000 mobile phone users in the US., and almost all have text messaging capable phones.
- More than 90% of college students use text messaging on their mobile phones regularly.
- Approximately 5 billion text messages are sent each month in the U.S.—and this number is growing.
- 94% of text messages are read by recipients.
- Permission-based text messaging provides a completely SPAM-FREE way to receive information.
- According to a study by Telephia and Harris Interactive, use of text messaging among college aged Americans is doubling annually.
- Text messaging is safe and secure enough to be used by banks, phone companies, credit card companies, and many different types of organizations to send highly sensitive information.
- More than 30 million cell phone users 12 and older use text messaging regularly, and growing.