Here at clearTXT we believe in providing the best user experience possible. To achieve that, we have adapted the Mobile Marketing Association's Code of Conduct which outlines guidelines for responsible mobile marketing. All partners, merchants, schools, and users of clearTXT are required to also follow these guidelines. In building this code of conduct, we realize that:

Summary
The Code of Conduct is divided into six categories: choice, control, customization, consideration, constraint and confidentiality.

Choice
Consumers must opt-in to all mobile messaging programs. Consumers may opt-in to a program by sending a text message, calling a voice response unit, registering on a website, or through some other legitimate paper-based method; they opt-in for a specific program only.

Choice does not carry forward unless the consumer is part of a brand loyalty program whose opt-in registration clearly provides for on-going communications. Even then, the consumer's desire to participate must be validated at the beginning of a new messaging program. Segmentation-based marketing (by interests, demographics, etc.) and location-based marketing is prohibited unless the consumer clearly opted-in to receive the campaigns by giving personally identifiable information that is verifiable with their identity.

Control
Consumers must also be allowed to easily terminate -- opt-out -- their participation in an ongoing mobile messaging program through channels identical to those through which they can opt-in to a given program. Programs with multiple message strings must provide an opt-out option for each message. The clearTXT system provides all users the ability to opt-in and opt-out easily. No changes to this system may be made by any partners, merchants, schools or users.

Customization
As mobile messaging campaigns are most effective when appropriately targeted, consumers could be asked to provide demographic, preferences and other information. All "follow on" communications targeted at an existing opt-in universe should be encouraged to use this data to optimize message volumes, redemption rates, and return-on-investment -- plus restrict communications to those categories specifically requested by the consumer.

Consideration
The consumer must receive and/or be offered something of value to them in return for receiving the communication. Value may be delivered in the form of product and service enhancements, reminders, sweepstakes, contests, information, entertainment, discounts or location-based services.

Constraint
The marketer, content provider, or aggregator must provide a global "throttling mechanism" capable of managing the number of messages received by an individual consumer. The purpose of the throttle is to effectively manage and limit mobile messaging programs to a reasonable number of programs, defaulted to a maximum of 2 new campaigns per week (One campaign may have one initial opted-in communication followed by several two-way communications initiated by the consumer as part of that one campaign; ie a trivia game). Consumers will have the option to override the throttle through an additional Opt-in available through the standard channels.

Confidentiality
Align with TRUSTe with specific provisions on not renting, selling or sharing personal information about consumers participating in programs delivered through its platform with other people or nonaffiliated companies except to provide the products and services requested. Aggregated, non-personal, non-individual information might be shared collectively with partners for research purposes only All customers should be subjected to the terms and conditions of a privacy policy that meets TRUSTe's example.

Additional information about the Mobile Marketing Association (and this Code of Conduct) can be found at: http://www.mmaglobal.com.

We take this Code of Conduct very seriously and ask that you report any violations to us. You can report a violation by sending an email to support@clearTXT.com.

Thank you very much,
The clearTXT Team.