clearTXT helps USD increase student attendance nearly 35% in a single year.
April 17, 2008 - 0 Comment(s)
The following is a brief case study, done in conjunction with our outstanding client, University of San Diego Toreros. You can also download the case study by clicking here.
University of San Diego Toreros Revolutionize Communication with Fans
The Goal: Get Game Times to Students—and Students to Games
Since 1999, USD teams have made 39 National Collegiate Athletic Association post-season appearances; garnered 54 All-America selections; won 12 conference championships; and featured 14 Conference Coaches of the Year, 144 West Coast Conference first team members, 2 WCC Scholar Athletes of the Year, and 3 national champions. Even with so much success, USD faced challenges.
“The biggest issue we faced was the ability to tell our students in a timely, orderly manner when games were.” That’s the kind of problem that can keep you up at night—or it’s the kind of challenge that can make you take the bull by the horns, when you’re Chris Morales, Director of Marketing at USD.
The Mobile Solution: Right for the Fans, Right for USD Athletics
USD teamed up with clearTXT to capitalize on the fact that 95 percent of college students own mobile phones. “The clearTXT system revolutionized the way USD Athletics communicates with the student body,” Morales says, “and students love it because they can get the latest updates right on their cell phones.”
With no software to install and no hardware to manage, the solution is so easy to use that USD has interns managing the clearTXT program and delivering targeted messages to fans anytime, anywhere, on any device.
clearTXT has proven itself a team player in the relationship with USD. “I’ve had nothing but positive experiences with the company. clearTXT has been excellent across the board—from working with me on a Saturday night to helping me with technical support,” Morales reports.
The Result: How Does a 35-percent Boost in Attendance Sound?
With clearTXT’s help, USD has driven student attendance up nearly 35 percent in a single year. And, with USD’s recent successes—winning the 2008 WCC Championship and making it to the second round of the NCAA tournament for the first time in program history—fans are hungrier than ever for timely and targeted news, information, and updates.
Using clearTXT, USD can satisfy the growing demand and boost ticket sales and attendance, promote events, and extend the reach of sponsors—all of which generate excitement and revenue. Morales asserts, “I’m confident clearTXT will continue to be my solution and a trusted product for years to come.”
