We could make this difficult by throwing out a lot of technical terms such as SMS, SMPP, GSM, WAP and others, but text messaging isn't that complicated. At its core, Text Messaging is simply a technology that enables the sending and receiving of short text messages on cellular telephones. It's just like getting a short note (in text form) right on your cell phone.

clearTXT uses text messaging because it's simple to use, private, effective, and efficient. Plus, it's available to the widest possible user base, it's supported by all protocols, gateways and platforms, and unlike other technologies (e.g., WAP), it's not plagued by limitations. Anywhere you can receive a signal on your cell phone, you can receive text messages.

Text messages can include any words or numbers, but are limited in size to no more than 160 characters (every letter, number, space, etc. is a character). Although the length of text messages is limited, it's extremely personal and powerful—each message is delivered to a person’s pocket or purse. And clearTXT is a completely opt-in system which means subscribers only receive messages they want.

A Few Facts About Text Messaging

• More than 28.8 billion text messages are sent every month in the US. (CTIA)
• There are more than 3.5 Billion mobile phone users, which means one in every 2 people on the planet one a mobile phone.
• More than 95% of college students use text messaging on their mobile phones regularly.
• 94% of text messages are read by recipients.
• Permission-based text messaging provides a SPAM-FREE way to receive information.
• According to a study by Telephia and Harris Interactive, use of text messaging among college aged Americans is doubling annually.
• Text messaging is safe and secure enough to be used by banks, phone companies, credit card companies, and many different types of organizations to send highly sensitive information.
• The fastest growing segment of SMS users is people ages 45 - 64, which means your fans, not just the kids, are texting!